As an AmeriCorps VISTA at Plant It Forward Farms, I developed and implemented a digital campaign for their tomato season. The staff wanted to encourage their customers to purchase as much pre-sale and wholesale tomatoes as possible.
For this campaign, I reached out to content creators to develop informal recipe videos, wrote and scheduled bi-weekly emails, photographed behind-the-scenes harvest moments to post on social media, and filmed and edited a how-to video for novice tomato canners.
Videos
Special thanks to PIF volunteer Lee Blocks for appearing in this video. I wrote, shot, directed, and edited this video to encourage customers to purchase wholesale for canning. To see this video in its intended format, view it on Plant It Forward’s IGTV.
Special thanks to Camille Beil for making this video…and sharing her delicious fresh bloody mary recipe! I reached out to Camille to create an informal recipe video with PIF tomatoes.
Animations
These were placed in Instagram stories and emails to customers.
Photographs
Photos taken at Plant It Forward Fondren Farm.Special thanks to PIF-network farmer Constant Ngouala taking the time to pose for this photo.
Photos taken at Plant It Forward produce processing hub. Special thanks to Seongeun Hong, PIF’s food safety intern, for letting me photograph her while she worked.
